Initial Consultation: Brand2Consumers initiates the process by conducting an in-depth consultation to understand your business goals, target audience, and specific requirements for your customer (loyalty) program.

Stakeholder Engagement: Brand2Consumers facilitates collaborative workshops and engages key stakeholders from your organization, including decision-makers, marketing professionals and IT/CX people, to gather insights and create alignment on the program vision.

Ideation and Concept Development: Brand2Consumers works closely with your team to generate innovative ideas and concepts for your program. Through brainstorming sessions, potential program features and benefits are explored.

Interactive Prototyping: Brand2Consumers uses design, simulations and its robust SaaS platform to create interactive prototypes that provide insight in the user experience of the program. This allows stakeholders and potential users to visualize the program's functionality (which is used for feedback).

Content Creation: Brand2Consumers assists in developing compelling content for customer research and feedback purposes. This content includes surveys, questionnaires and interactive elements to gather valuable insights from potential program participants.

User Testing and Feedback Collection: Brand2Consumers facilitates user testing sessions to gather feedback and insights from a representative group of users. This feedback helps validate and refine the program concept and it identifies areas for further improvement.

Iterative Refinement: Based on the feedback, Brand2Consumers iteratively refines the program prototype, incorporates suggested changes and delivers enhancements to align with the insights in user preferences and requirements.

Technical Feasibility Assessment: Brand2Consumer’s technology team assess the feasibility of the (loyalty) program prototype from a technology and digital transformation perspective. This evaluation ensures that the program can be implemented efficiently and integrates seamlessly with your existing systems and databases.

Knowledge Transfer and Training: Brand2Consumers provides comprehensive knowledge transfer to your staff, ensuring they understand the intricacies of the (loyalty) program prototype and are equipped to manage and maintain it effectively.

Final Deliverables: Once the Digital Prototyping Project has finished, Brand2Consumers delivers a comprehensive package that includes refined prototypes, feedback reports and actionable insights. These deliverables serve as a solid foundation for the next steps of (loyalty) program development and implementation.