Nike's D2C-membership program drove +34% digital growth last quarter.
Nike grows 34% through their D2C strategy. CEO Donahue provides deep insights on how Nike achieved this.
Trends in direct-to-consumer (D2C)
Three trends allows brands to perform better in direct-to-consumer (D2C) strategies: Smarter investments in brand awareness, collaboration with new players in outsourcing D2C-operations and creating a context for the direct contact with shoppers.