Marc Ritson provides valuable insights using FIAT's as as an example, highlighting 5 key aspects. Firstly, FIAT redefines differentiation by amplifying its Italian heritage and passionate spirit. Secondly, it employs a dual approach to brand positioning, contrasting itself with competitors while showcasing its unique attributes. Thirdly, strategic choices and focus on strengths contribute to FIAT's success. Fourthly, FIAT maintains disruptive consistency, defying industry norms to carve its own unique path. Finally, by making differentiation obvious through bold visuals and a strong brand persona, FIAT establishes a distinctive presence. Overall, brands can learn from FIAT's approach to create their own successful brand identities.

Discover effective strategies to overcome the limitations of digital prototyping for loyalty programs developed by Brand2Consumers. From enhancing real-world validation to optimizing resource allocation and managing scope, learn how to maximize the benefits of prototyping and drive success.

No resources and very busy for some time? No problem. On your behalf, we use our platform to manage the Customer Journey of your customers, from registration to rewarding, product guarantees to recycling programs and everything in-between. We increase your turnover, connection and consumer loyalty. We deliver and manage zero party data and use features like referrals to find you more customers. When you want to take over again: we can switch you to self-management in 1 day.

Nike grows 34% through their D2C strategy. CEO Donahue provides deep insights on how Nike achieved this.

Three trends allows brands to perform better in direct-to-consumer (D2C) strategies: Smarter investments in brand awareness, collaboration with new players in outsourcing D2C-operations and creating a context for the direct contact with shoppers.