High Lifetime Value starts with a warm welcome.
Fashion Brand increases revenue by accelerating customers from the start.
An international Women’s Fashion Brand realized they wanted to achieve two goals:
accelerate spending, specifically from new customers
develop relationships, not ‘just’ sell products
Our Customer Onboarding Program delivered value from day one by welcoming customers with an informative, rewarding and persuasive flow of information, rewards, inspiring content and helpful tools and tips.
Our Results
Our Onboarding Program realized that customers make their first, second and third purchases much sooner, have a higher average spend, stay longer and develop a stronger advocacy for the fashion brand. We did this by offering each first-time customer:
an extensive welcome flow through 3.5 months with inspiring information, practical tips, discounts, exclusive access and some invites to sessions and a personal advisor.
offering the new customer a preference center to set and manage their preferences for communication, style and content
linking the customer to other purchases from their ‘cohort’; a group of similar profiles that became a new member in the same period
automating responses to their questions so they always had a promt reply to any interaction
rewarding them double for their second purchase and triple for their third, so they had a much shorter ‘average time between purchases’, a routine that stayed over time and delivered a much higher customer value than before.
Setting up an onboarding program proved to be a no-brainer for the brand. They extended the first flow to many more, resulting in a much wider customer program in several countries they serve. All this took just 6 months to realize.
Other Results. Also for you?
Add to this the tons of extra data they collected for customer personalization, segmentation and analysis and that’s why this is one of our favorite programs that Brand2Consumers.com offers. Of course, this program usually is combined with other programs like loyalty, customer community and even employee benefits, creating extra synergy and adding extra ROI to your marketing budget.
