Dutch FMCG-Brand realized 3 goals:
Reach more shoppers
Handle them well
Make them come back
A Dutch FMCG-brand wanted to build direct customer relationships to increase their D2C-revenue as a result of new post-pandemic strategies. To achieve this, the brand needed a team, a platform and knowledge on how to grow an audience, handle questions and campaign responses, and make customers come back with other strategies than advertizing.
Brand2Consumers built a team and used our platform to realize these goals within 3 months. Our ‘Team, Talent and Tools’ approach worked miracles to create and handle customer relationships (better).
The results
We provided an experienced team to run the program in collaboration with the marketing department of our client. The Brand2Consumers.com platform was set up and branded within 4 weeks. We used an already planned campaign to launch and started growing explosively from day 1. Our program quickly provided new leads and inspired registered customers with information and practical tips, which generated not only a 320% rise in shoppers that came back organically, but also a huge stream of high conversion referrals. The on-boarding flow with buuilt-in surprises turned these new customers about 2 times faster into loyal repeat customers than before.
Customers got access to a preference center with customer service content and personalized content. This declined complaints and use of the customer service with 65%, resulting in happier customers.
