Multinational Food Brand created successful Brand Loyalty Program: Growing revenue, growing audience and collecting zero-party data.
A large food brand struggled to collect data about Customers and their Lifetime Value…. and they suspected it was not good.
Brand2Consumers.com not only got the data, but built a program to increase the Customer Lifetime Value explosively.
Our approach applied: The Results
Defined the Audience
We helped identify the target groups (better) and suggested a loyalty program structure maximizing impact on these audiences.
Defined the loyalty and reward strategy
We created a top-performing loyalty program concept and mapped it on our client’s journeys. This allowed them to see the impact upfront. Rewards were tested on the target audiences to make sure they would influence customer behavior as desired.
Implementation
After client approval, we built the program within the organization. We implemented the loyalty concept in all channels with our proven tools to create a seamless customer experience and integrated the client’s systems and reporting where desired.
Launch preparation
We set up a team and trained staff to be prepared for customer interaction and supporting the member base. We planned several introduction campaigns and prepared data analysis to be able to respond quickly to the first registrations and growing referrals.
Launch and run
We launched and run the program. The goals were exceeded quickly: Customer Lifetime exploded with over 300%, mostly due to the ability to increase repeat purchases without spending advertising costs to grow sales and by saving on data collection.