FMCG-brand supports the transformation.

A FMCG-brand realized consumers seek for brands that demonstrate care for the planet.

But (being accused of) greenwashing is a risk. So they decided to develop an ESG-driven community that provides deep information about what they give to the planet and how.

Brand2Consumers created a branded, international platform to demonstrate the contribution of the brand to the planet and functionality to allow interested customers to choose to read and see deep information and facts. The ESG/sustainability-program helps consumers to choose which goals and projects they want the brand to contribute to. The results of those choices are shared with all registered members.

The results

The brand has created deep, long-term connections with large groups of consumers based on shared beliefs and a common goal. Over 25% of the visitors in more than 7 countries have actively participated in indicating their project preferences, allowing the brand (so far) to shift over EUR 10 M funds to projects their customer care for. The average pages/visit where 17 times higher than on the corporate brand site and the return visits to all their websites grew with over 30%.

The brand was able to go beyond ‘greenwashing’ and invited their buyers to participate in joint efforts. Brand2Consumers delivered the program as turn-key solution and ran the program.

If your brand wants to create a customer community along the ESG projects that you are already doing or plan to realize and involve them in your efforts creating maximum transparency and a high customer involvement, we’re there for you. We are experienced in the Do’s and Don’t it takes to navigate along the challanges and to maximize value for your brand and it’s consumers.