Ritson on 5 Important Aspects of Brand Building

Marc Ritson provides valuable insights using FIAT's as as an example, highlighting 5 key aspects. Firstly, FIAT redefines differentiation by amplifying its Italian heritage and passionate spirit. Secondly, it employs a dual approach to brand positioning, contrasting itself with competitors while showcasing its unique attributes. Thirdly, strategic choices and focus on strengths contribute to FIAT's success. Fourthly, FIAT maintains disruptive consistency, defying industry norms to carve its own unique path. Finally, by making differentiation obvious through bold visuals and a strong brand persona, FIAT establishes a distinctive presence. Overall, brands can learn from FIAT's approach to create their own successful brand identities.