A Travel brand found a way to engage their travellers and find more of them.
Check out their case in less than 2 minutes.
An example in the Travel Industry
The video shows an engaging example that demonstrates that Brand-to-Consumers is much more than just a regular technology platform. This particular program has been set up by a brand in the travel industry to move from a stressful transactional booking engine towards a fully immersive vacation experience. Something completely different.
After registration and booking, travelers now receive information, can find their documents and see tips in one convenient place. They are invited to share their experiences with those who stay at home and follow their adventures. They can return to accumulate memories and relationships and book their next trips with ease.
For example, the Brand to Consumers platform offers a timeline with multimedia experiences that mixes information from the brand, information about the progress of their trip and user-created information. Travelers are invited to upload their own experiences in a simple way that they know from social media, except for the fact that they are rewarded for doing it through the travel brand. When they do upload their information to social media, it will be branded with the name of the travel company, so their followers do not only learn about their experiences, but also learn how they got there from a trusted source: their own friend or family member. The traveler is rewarded for doing so.
Their personal profile page contains information about their preferences, their upcoming adventures, trip history, uploads, purchases, reviews, personal offers, more information about discounts, and options to invite and involve their friends.